

A dying man sells his own death on reality TV. Dignity has a price tag.
A man, facing terminal cancer, makes a harrowing choice: to settle his debts and secure a future for his wife, he agrees to sell his own euthanasia to a grotesque reality show. As the cameras roll, his final act becomes both a spectacle and a tragic testament to love, sacrifice, and the price of dignity.
Direction
Kusherskyi weaponizes awkward camera angles.
Writing
17 minutes, zero fat, maximum devastation.
Director
Taras Kusherskyi
Trivia, insights & behind the scenes
Ukrainian cinema's rising wave of social horror tackles post-Soviet capitalism's body count.
The 17-minute runtime mirrors TV's shrinking attention span for actual human lives.