A docu-comedy feature film about a once-famous millionaire "business artist" forced to confront his own legendarily obnoxious behavior, while trying to find love through fame.
Direction
Sládek lets the subject hang himself with his own rope.
Editing
Brutal cuts between claims and reality checks.
Director
Michael Sládek
Trivia, insights & behind the scenes
Director Michael Sládek spent three years embedded with Arias, originally intending a straight art-world doc before realizing the real story was the performance of personality itself.
Arias's 'business art' persona directly spoofed the 1980s NYC scene where artists like Koons and Basquiat (who appears here) blurred commerce and creativity—making this accidentally prescient about influencer culture.
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