A camcorder crush, a K-pop fever dream, and the most relatable 10 minutes of your life.
A girl named Ban Hee-Soo who records the NewJeans members as they are dancing and playing around as friends usually do in her video recorder. As the music video goes on, we'll see that Ban Hee-Soo starts noticing a boy while she was recording NewJeans. She seems to have a little interest in him and so does he. There is a lot more to this.
Direction
Shin Woo-Seok's seamless MV-to-narrative fakeout.
Cinematography
Grainy camcorder realism vs. glossy K-pop perfection.
Acting
Park Ji-hu's entire performance through a viewfinder.
Director
Shin Woo-Seok
Trivia, insights & behind the scenes
Released as part of NewJeans' 'OMG' album rollout, this short pioneered the 'extended universe' K-pop MV format that blurs idol content with narrative filmmaking.
The 4:3 aspect ratio and CRT artifacts aren't just aesthetic—they mirror how Gen Z romanticizes analog technology they never actually lived through.
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