

The 19-million-euro restaurant street that served nothing but lies.
In 2014, businessman Cédric Naudon announced that he would launch the Jeune Rue project in Paris's 3rd arrondissement: a street that would become a hub for luxury, design, and gastronomy. The Parisian elite was thrilled to hear Naudon's plans. But this utopia ultimately turned out to be an empty shell.
Direction
Patient, devastating buildup of complicity and collapse.
Editing
Archival footage vs. reality cuts hit like a gut punch.
Director
Aurore Aubin
Trivia, insights & behind the scenes
Naudon had previously claimed to be a 'designer' with zero verifiable portfolio; journalists simply... didn't check.
The Jeune Rue fiasco became a case study in 'startup mythology' infecting urban planning—Silicon Valley delusion, but make it croissant-adjacent.
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