A deodorant company with a product called "Smell No Mo" pits two rival ad agencies in a race to come up with a campaign for a new-fangled sanitary napkin called Vorcan. The advertising satire follows the New York firm of Cranston & Co. as they fight rival Hoffman & Partners. Cranston fires his creative director which puts a young copywriter with a literature degree on the front line, even though he doesn't want to be. The contest comes down to a schmaltzy campaign by Hoffman with music by Air Supply that uses the tagline "Vorcan: your own personal air supply." or a more down to earth campaign from Cranston of "The pad ain't bad!"
Writing
The actual tagline battle: 'Your own personal Air Supply' vs 'The pad ain't bad!'
Acting
Robert Klein's magnificently sweaty desperation as a failing agency boss.
Director
Eric Weber
Trivia, insights & behind the scenes
Director Eric Weber never made another feature; this film essentially vanished until internet deep-divers resurrected it as a cult curio.
Released months before Office Space and American Beauty, Suits predicted the coming anti-corporate comedy wave but got buried by its own obscurity.