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Back to Point of View: A Retrospective of Joe Sedelmaier

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2009

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About this title

Point of View: A Retrospective of Joe Sedelmaier

2009 · 42m · Released

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Director

Marsie Jacober Wallach

Cast

Joe Sedelmaier

Self

Mike Plante

Self

Charles Mulvehill

Self

John Moschitta Jr.

Self

Trevor Groth

Self

Bob Garfield

Self

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