Your tax euros at work: turning grandpa into track pants since 1999.
An American immigrant recalls how, in 1999, the European Union turned the bodies of his family — and millions of others — into Decathlon products, in the name of European welfare and prosperity.
Writing
Voiceover so dry it could preserve meat.
Direction
Packs a feature's worth of dread into 300 seconds.
Director
Daniel López Míguez
Trivia, insights & behind the scenes
Spaniard director using Decathlon—France-born, now global—perfectly targets EU's faceless consumer machinery.
The 5-minute runtime mirrors TikTok attention spans while weaponizing them against capitalism itself.
US
