A catchy pop song from the future destroys a 19th-century family. Earworms can be deadly.
A rural 19th-century family hears a pop song from the future. The more they listen, the greater the cost — a tale of greed, blindness, and the treasures we fail to see.
Direction
Aule's patient dread-building in 16 minutes
Sound
The pop song as infectious corrupting force
Cinematography
Period authenticity rotting from within
Director
Katariina Aule
Trivia, insights & behind the scenes
Aule uses Estonian folk horror traditions to interrogate modern algorithmic addiction—the 'catchy' song as colonial invasion of the mind.
The practical effects for the family's physical deterioration were achieved through prosthetics and reverse-motion baking—the dough rising backwards on skin.
EE
