Snowboarding's coolest crew asks: are you Ready to send it?
Absinthe remains committed to documenting these amazing riders with the most timeless and stylish medium: Film. Following up to last year’s question ‘Optimistic?’, Absinthe answers with a crew of riders who overcome obstacles with spontaneity and skill in another full spectrum snowboard film that is down to have some more fun with snowboarding. Ready.
Cinematography
Film grain makes every powder shot feel like a memory
Practical Effects
Zero CGI, all consequence — these jumps are terrifyingly real
Direction
Absinthe's signature loose narrative lets riders speak through action
Director
Justin Hostynek
Trivia, insights & behind the scenes
Ready captured the peak of the 'Absinthe era' when snowboard films were distributed on DVD and premiere tours sold out theaters across snow towns.
The title answers 2007's 'Optimistic?' — Justin Hostynek explained they chose 'Ready' because riders stopped asking if snowboarding had a future and just started living it.
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