A CEO admits he was toxic trash—then tries to save capitalism from itself. Wild.
A bare-knuckled critique of corporate America told through the powerful true story of a toxic CEO who evolves from a profits-over-people, philandering executive to an unorthodox leader, populist messenger, and mentor to American influencers. It’s a story of growth, redemption and the impact of self-awareness on leadership and life.
Writing
Brutal self-own narration that rarely lets him off hook.
Production
Bizarre pivot to influencer mentorship as third act.
Direction
Gardner keeps it just skeptical enough to trust.
Director
Tom Gegax
Trivia, insights & behind the scenes
Gegax founded Tires Plus before selling it for $58 million in 2000—his 'toxic CEO' era funded this film's production.
Released as 'CEO redemption' documentaries peaked (WeWork, Theranos docs), this attempts the rare self-directed version—less investigative, more confessional.
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