The furniture maze isn't an accident—it's psychological warfare with Swedish meatballs.
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
Editing
Rapid-fire reveals that make retail psychology feel like a heist documentary.
Production
Access to former insiders who finally snitch on the arrow conspiracy.
Director
Steven Prior
Trivia, insights & behind the scenes
IKEA's store layouts are based on a 'forced path' concept borrowed from casino design—yes, really.
The $1 meatball exists specifically because you're exhausted and decision-fatigued by hour two.
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