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She'll sell her blood for a 29-inch TV. Peak 90s China hits different.
TMDB
62
IMDb
71
Rotten Tomatoes
84
Audience Score
84

Ermo (1995)

quietly devastatingdarkly comicrural grit

Overview

ComedyDrama

A humble noodle-maker in a remote Chinese province, Ermo feels that she's being taken for granted by family and friends. She decides the best way to impress them is to bring home the biggest, most expensive television set she can find - no matter how many noodles she has to peddle.

Flag of CNCNFlag of HKHKChinese
Content warning
consumerismtelevision setworking mumblood donor
status anxietygendered labormaterialism as love languagecommunal shame

Standout Aspects

Acting

Ai Liya's exhaustion is so real you'll need a nap

Direction

Zhou lets silences scream about rural China's quiet desperation

Cinematography

That massive TV box haunting every frame like a ghost

Best for:Solo: Late night when you need to feel something uncomfortable·Streaming: Curated foreign film night, serve noodles ironically·Rewatch: Spot how the TV grows like a tumor between men
Heads up:Disturbing: Repeated blood donation scenes, bodily exploitation played straight
Zhou Xiaowen

Director

Zhou Xiaowen

ReleasedMay 12, 1995
Runtime1h 38m
StatusReleased

Vibe

Pacesteady
Intensitymedium
Tonemixed
Feelheavy
Shanghai Film Studio
Ocean Film (II)

Top Cast

Ai Liya

Ai Liya

Ermo

Liu Peiqi

Liu Peiqi

Xiazi

Ge Zhijun

Ge Zhijun

Chief

Zhang Haiyan

Zhang Haiyan

Xiazi's Wife

Ask about Ermo

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Deep Dive

Trivia, insights & behind the scenes

Cultural

Released during China's economic boom, Ermo captures rural communities being left behind by consumer culture—literally watching urban life through screens they can't afford.

Memorable

The 29-inch TV was the largest consumer model available in 1990s China; its physical absurdity in Ermo's tiny home becomes a visual punchline that curdles into tragedy.

Gallery

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