A humble noodle-maker in a remote Chinese province, Ermo feels that she's being taken for granted by family and friends. She decides the best way to impress them is to bring home the biggest, most expensive television set she can find - no matter how many noodles she has to peddle.
Acting
Ai Liya's exhaustion is so real you'll need a nap
Direction
Zhou lets silences scream about rural China's quiet desperation
Cinematography
That massive TV box haunting every frame like a ghost

Director
Zhou Xiaowen
Trivia, insights & behind the scenes
Released during China's economic boom, Ermo captures rural communities being left behind by consumer culture—literally watching urban life through screens they can't afford.
The 29-inch TV was the largest consumer model available in 1990s China; its physical absurdity in Ermo's tiny home becomes a visual punchline that curdles into tragedy.