Retail therapy turns into revenge therapy in this deliciously petty 15-minute power trip.
'Treadmill' is a short film drama set in a busy sportswear store in central London. Atlas, is a 30 years old sales advisor who has been working in the same position for quite a long time. His manager Harvey constantly humiliates his staff in front of clients, he is overly demanding and controlling, creating an abusive work environment. Eventually, Atlas will plot a way to get his manager fired but his lust for power will transform him into his much hated enemy.
Acting
Oli Higginson's simmering resentment perfectly captures retail soul-death.
Writing
The title's double meaning reveals itself with wicked precision.
Direction
Campa traps you in claustrophobic retail hell before the flip.
Director
Pierluigi Campa
Trivia, insights & behind the scenes
The treadmill metaphor operates triple-duty: literal store equipment, dead-end career trap, and the cycle of abuse that turns victims into perpetrators.
Director Campa filmed in an actual closing-down Sports Direct during off-hours, using real unsold inventory as set dressing—accidental documentary of British retail collapse.
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