Evolution as an artist is often times what separates legends from the more mundane. After being heavily influenced by his experience in Jamaica – and his subsequent name change from Snoop Dogg to Snoop Lion – the LBC showman prepares his latest reggae-infused album Reincarnated. As part of the process, VICE followed Snoop to the island nation as he recorded various songs with backing from Diplo, Ariel Reichtshaid and Dre Skull of Major Lazer. Having grown tired of what rap provided him, the documentary reveals the rebirth and inspiration for his latest project.
Direction
VICE's glossy, immersive style makes Snoop's journey feel surprisingly intimate.
Cinematography
Jamaica looks gorgeous; you'll want to book flights immediately.
Production
Diplo's studio sessions capture raw creative friction between rap and reggae worlds.
Director
Andy Capper
Trivia, insights & behind the scenes
Snoop was officially 'anointed' into the Rastafari faith by a high priest, though some Jamaican Rastas later criticized the documentary as exploitative. He never actually used 'Snoop Lion' again after 2013.
The film captures peak 2012 'EDM-meets-hip-hop' crossover energy, with Diplo at his Major Lazer height and VICE transitioning from underground magazine to HBO documentary factory.
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