Thirteen minutes that birthed modern design—before they even knew what they'd made.
Direction
Hornecker captures unguarded creative ferment.
Production
Ulm Academy's sparse rooms as character.
Director
Rudi Hornecker
Trivia, insights & behind the scenes
The Ulm School attempted to rebuild German visual culture from Nazi corruption through radical functionalism.
Otl Aicher would later design the 1972 Munich Olympics identity—this footage catches him before that fame.
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