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The Abercrombie Guys: The Dark Side of Cool
2023
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About this title

The Abercrombie Guys: The Dark Side of Cool
The Abercrombie Guys: The Dark Side of Cool

2023 · 53m · Released

Documentary

Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatized by their experience. One high-profile American lawyer has called for prosecutors to investigate.

Director

Edward McGown

Cast

M

Mike Jeffries

Himself

M

Matthew Smith

Matthew Smith

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