This is a mock episode of the 80's-90's era tabloid show created as part of the film's Internet promotion.
Direction
David Prior nails sleazy A Current Affair energy perfectly
Production
Period-accurate graphics that'll trigger 90s kids hard
Director
David Prior
Trivia, insights & behind the scenes
This dropped in 2011 when viral ARG campaigns were peak marketing—Fincher was mocking and weaponizing the format simultaneously.
The 'Hard Copy' title references the actual show that ran 1989-1999; Fincher bought zero rights and just went for it because that's Fincher.
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