51 minutes of skaters destroying themselves for your entertainment — no plot, all pain.
original \O*rig"i"nal\, n. [Cf. F. Original.] 1. Origin a. Not derived from something else; fresh and unusual; an original play, not an adaptation. "an original mind" 3. A person who is appallingly odd or curious; a character. an authentic work of art: bought an original, not a print. a truly original approach. "LIVE IT"
Practical Effects
Zero CGI — every slam is authentic blood and concrete.
Editing
Chaotic cuts that mirror the sport's unpredictability.
Director
John Lucero
Trivia, insights & behind the scenes
Black Label was the anti-corporate skater brand in 2001, rejecting the X-Games mainstreaming that was swallowing the culture whole.
John Lucero founded the company after getting fired from another label — this video was essentially his revenge manifesto.
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