Sid Gibson is a soap powder salesman who decides what he really needs is TV advertising. The problem is, he's absolutely broke. He calls upon his friend Arthur Ashton, who arranges to sneak a plug for Sid's suds into a live TV spectacular. The public goes bananas for the product but to maintain sales Sid and Arthur must arrange for ever more outrageous plugs on TV shows. The Ascots races, the Edinburgh Military Tattoo - no show is safe.
Acting
Sid James plays a salesman—basically rehearsing his Carry On persona.
Writing
Sharp satire of 1950s television before we knew to satirize it.
Director
Lance Comfort
Arthur Askey
Arthur Ashton
Sidney James
Sid Gibson
Dermot Walsh
Martin Russell
Olga Lindo
Mrs. Burgess
Clive Morton
National TV Director General
Lionel Murton
Commercial TV Director
Bernard Cribbins
Jack
Kenneth Connor
Anxious Husband
Sally Barnes
Sally
Leigh Madison
Diana
Bruce Seton
Supt. James
Tom Gill
Mr. Langtree
Richard Caldicot
Assistant Director General
David Nettheim
Professor
Trivia, insights & behind the scenes
This film hilariously predicts reality TV and influencer culture—decades before anyone coined 'product placement.'
Arthur Askey was a genuine wartime radio star; his casting adds meta-commentary on old media vs. new TV.
US
GB
