The richest man alive built a church of himself—and we're all in the pews.
How Elon Musk became the most influential businessman in history by building a powerful cult of personality.
Direction
Tight 67 minutes—no fluff, just receipts.
Editing
Brutal juxtaposition of Musk's words vs. reality.
Director
Arthur Randell
Trivia, insights & behind the scenes
This dropped right as 'Chief Twit' was tanking Twitter's value—timing that accidentally improved the thesis.
VICE's access to early Tesla investor documents reveals how 'founder' mythology was constructed from day one.
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