'Chemerical' explores the life cycle of everyday household cleaners and hygiene products to prove that, thanks to our clean obsession, we are drowning in a sea of toxicity. An average North American family try to turn a new leaf by creating and living in a toxic free home. Chemerical tackles the 'toxic debate' in a truly informative and entertaining way, not only by raising awareness, but more importantly, by providing simple solutions. Sparking awareness through an interesting and inspiring dialogue of an issue that affects the lives of everyone, Chemerical will seek to catalyze a change in behavior. Focusing on the lives and foibles of a family that subsists on a chemical dependent lifestyle, and bit-by-bit revealing its impact and scope on their own well-being and that of their fellow humans, the film will relate and share their story as a basis for connecting the dots between our consumer choices and community concerns.
Production
Real family, real mess, real transformation—no script needed
Direction
Nisker makes bleach labels genuinely gripping
Writing
Explains endocrine disruption without making you nap
Director
Andrew Nisker
Trivia, insights & behind the scenes
Director Andrew Nisker made this after his father died of cancer linked to environmental exposure—his next doc 'Orange Witness' continued the chemical justice theme.
Released right before the 2010 'greenwashing' boom, Chemerical predicted the Clean Beauty industry's $8 billion takeover—and its contradictions.
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