

Upholsterer's assistant Irene O'Dare meets wealthy Don Marshall while she is measuring chairs for Mrs. Herman Vincent at her Long Island estate. Charmed by her, Don anonymously purchases Madame Lucy's, an exclusive Manhattan boutique, and instructs newly hired manager Mr. Smith to offer Irene a job as a model. She soon catches the eye of socialite Bob Vincent, whose mother is hosting a ball at the family mansion. To promote Madame Lucy's dress line, Mr. Smith arranges for his models to be invited to the ball.
Costume
That Alice Blue Gown lives up to every lyric.
Acting
Anna Neagle's impossible sincerity anchors the fluff.
Production
Depression-era fantasy of Manhattan glamour.

Director
Herbert Wilcox
Trivia, insights & behind the scenes
This was Anna Neagle's Hollywood debut after conquering British cinema; she demanded Herbert Wilcox direct, launching their legendary partnership.
The 'Alice Blue Gown' number became a WWII staple for boosting morale—ironic given the film's fantasy of effortless class ascent during actual economic collapse.