The fashion industry's best-kept secret isn't design—it's how TK Maxx gets Prada for peanuts.
TK Maxx boasts a somewhat unique business model for the fashion sector, with its buyers purchase stock throughout the year depending on the opportunities they come across.
Writing
Grace Dent's dry commentary on shopping as emotional regulation.
Trivia, insights & behind the scenes
TK Maxx is called TJ Maxx in the US because another company already owned the 'TK' trademark there. Same chaos, different initials.
The 'off-price' model shown here is now being copied by traditional retailers desperate to compete—TK Maxx's secrecy is literally their competitive advantage.
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